We have operated Shopping Shows and Radio Auctions in each of our 5 markets for many years. We upgraded to the Big Deals software because it allowed us to do a better job for our advertisers in terms of showcasing their business online, better reporting, rock-solid e-commerce and overall better security from an accounting control perspective.
Artistic Media Partners has been using Big Deals for nearly two years and last year the revenue we generated through our Big Deals store was the difference between us hitting our annual revenue goal and missing it. Also, the digital certificates option has helped our radio stations stay relevant in a progressive college town. Big Deals is a part of nearly every conversation we have with clients big and small.
Wanted to take a minute to thank you for introducing our stations to Big Deals. Your time and talent in our market got us started with a bang, generating thousands of dollars in revenue in a very short period of time! You and your team have been incredibly helpful and a true pleasure to work with. Big Deals makes BIG sense for radio stations and their clients.
We got rocked during the recession of 2008 and 2009, losing over 100 active advertisers over the two year period…nearly all of them small businesses. We hired Big Deals because of their intense focus on small business. Within 12 months we created 118 new business relationships, all on contract, and generated over $300,000 annually. Big Deals deliver a complete sales, marketing and software system.
We work in a market where seemingly 2 out of every 3 new businesses that come to town is a “national advertiser” that is already committing 4,6,or 7% of their gross sales to their marketing co-op, and that co-op is buying a lot more TV and Sunday inserts than radio. With that said, we followed your plan, cold called them, got the meetings and sold them! I can’t tell you how motivating this has been for our staff.
We are a huge fan of your new E-blast service; with it we have created some pretty significant revenue events. The most impressive of all was our one-day “Leap Day” sale last February. The e-blast went out to 5,600 email addresses and we generated over $11,000 in a single day! Pretty cool!
Adding Big Deals to our stations was a big deal to our veteran sales reps. By the second week, they were doing 6 to 10 cold calls a day when they were doing 1 or 2 a week (maybe). They sought out old and long forgotten advertisers too! This program is helping us get new business and helping us wake up long thought dead clients.
One of the things we liked most about the Big Deals business model was the idea that cash should be included in every advertiser program. So when our e-commerce site went live we had 50 advertisers signed up, all on a minimum 3 month agreement and we booked $30,000 in cash commitments before selling our first gift certificate!
I love the hands-on approach Big Deals uses when coming into the market…they are a combination sales trainer, software provider, and most importantly a new revenue generator!
We have had a quick Success with Big Deals. We had an auction we were using that had lost some steam. We felt that most consumers want to buy, when they want to buy. Big Deals is a good model with a good track record that allows us to host an 24/7 online store. We are seeing increases every month.
Matt Ketelsen, Station Manager
I have been looking for a way to take our auction into the 21st century, but couldn’t find a way to do it that would have the success that I need to justify it. When I found Scott Murray at Big Deals, I knew that it was the perfect platform for our stations. We are 2 weeks in and have done as much business as we would do in an entire quarter our old way and you can feel the buzz it is generating. The set-up was a breeze, the training on the Sales end and the software end was top notch and the follow-up was better than even my very high expectations was expecting. Thanks Scott and the folks at Big Deals!
I was sold the moment I understood that Big Deals successfully targets the "what's in it for me?" concerns of all three parties in radio's holy trinity: the Advertiser, the Listener, and the Radio Station. It's a simple concept, brilliantly executed! Within 27 hours of our store launch, we'd already sold out of some of our inventory and pulled thousands of dollars into our station.
Jay Fisher, Director of Sales
BDM has been amazing to work with. They really value the partnership aspect of the relationship. They really care about the affiliate. They want them to be successful with their program. BDM has gone beyond words on the agreement paper for us. They really made us feel like we were their only client.
Big Deals has opened up a brand new revenue stream. Businesses that weren’t able to put together a decent marketing campaign now have that ability and we still get paid. Over our first year we had 56 businesses and 55 of those were new or additional money.
Joel Swanson, Sr., General Manager
As Paul Bunyan Broadcasting closes in on our first full year as a Big Deals affiliate, we can honestly say that it has been a "Big Deal" for us. We hesitated at first because two of the other four radio entities in Bemidji, as well as the newspaper, already had similar programs; but the on-site training Scott provided, along with the conference in Des Moines and the "turn-key" system and support the Big Deals folks provide, quickly proved Big Deals to be the quality program of the bunch.
Our Year-end numbers showed we almost doubled what we had budgeted for Big Deals; and every dollar is new money, money we would not have gotten without Big Deals; either from small businesses who could not afford us or advertisers who told us they were "tapped out" until we introduced them to "Big Deals".